on architects and their sites

In response to a friend’s link:

– – –

Here’s a handful of theories on why I think architect’s websites [stink]:

1) We don’t have an adequate marketing budget.

2) We don’t trust the virtual environment – we’re afraid it’s an illegitimate competitor to our craft.

3) The last generation of firm owners didn’t play first-person video games.

I learned astonishing lessons from Castle Wolfenstein, Doom, and Unreal. Never liked Quake.

4) A built and photographed project is probably 4 years old, maybe 10. We’ve moved on. We don’t “do” that type any more.

5) We’re paranoid about copyright infringement or losing projects-in-progress to competitors.

6) We’d rather give walking tours.

Great question. I think what you and I have talked about mediates almost all of these concerns.

Andy Osterlund AIA | LEED AP
Andrew Osterlund, Architect, PLLC
(919) 889 6823 | www.aoarchitect.com

From: J_
Sent: Friday, March 26, 2010 9:11 AM
To: Andy Osterlund
Subject: Good Read